It shouldn’t be a surprise to anyone that the way consumers discover, educate, compare and eventually purchase products and services in today’s world is vastly different than it was ten years ago and continues to evolve at a rapid pace today. For companies and their brands to stay relevant in the hearts and minds of the consumer segments they strive to reach, they need to leverage technology to connect with those customers in a variety of places and ways.

On Wednesday, February 25th, Microsoft and Quilogy will present Digital Marketing in a New Digital Era. This will be a half-day seminar focusing on key strategies and technologies that will help businesses reach their existing customers and connect with new ones as well. The seminar will feature prominent speakers from Microsoft and Quilogy, and from them you will get real-world information about how companies like Microsoft are embracing the digital era in their marketing and advertising strategies. Additionally, we’ll feature an in-person case study with Derek Jerrell from Winchester Ammunition demonstrating a ballistics calculator they developed to run both in the browser via Silverlight 2 and on the Surface table device in Windows Presentation Foundation. This  is a very cool application and will give you a clear, definitive example of building intriguing, interactive applications that can be ported to multiple clients and devices.

Here are the details for the event:

Registration
You can register online for this event here, or contact Phil Sherer at Quilogy at 636-947-9393, ext. 2122.

Date, Time and Location
Wednesday, February 25, 2009 from 8:30 AM to 12:00 noon

Maritz Theatre
1375 North Highway Drive
Fenton, MO 63099
1-877-462-7489

Agenda
8:00 to 8:30 Registration and Breakfast
8:30 to 9:30 Introduction: Doug Caywood, Microsoft Director US Consumer Goods
    Macroeconomic Forces, Trends & Challenges
    Industry Vision & Connected Experiences
9:30 to 10:15 Digital Marketing at Microsoft: Bill Capodanno
    Microsoft’s Strategy and Vision for Digital Marketing
    Key areas of focus and learning to date
    Critical strategies and capabilities to drive future success
10:15 to 11:00 Brand Manager’s Workbench: Mike Lebben, Microsoft BI Solution Specialist
    Quickly report on campaign success and optimize tactics for better results
    Discussion on how business intelligence solutions can create rapid, visual scorecards
    Speed results when wading through a data swamp
11:00 to 12:00 Business Strategies and Technologies for Next Generation Web Sites: Jim McPherson, Quilogy Interactive National Practice Manager and Derek Jerrell, Winchester Ammunition
    Component overview of Next Generation Web Sites
    Real-World Case Study—Winchester Ballistics Calculator

This will be a great event. Register today to reserve your seat!